By Parra is a Dutch streetwear brand that blends bold, graphic design with a laid-back, artistic aesthetic. Founded by artist and designer Pieter “Parra” Janssen, the brand has become known for its unique and eye-catching designs that often incorporate colorful, abstract motifs, playful illustrations, and quirky, hand-drawn graphics. By Parra combines art and fashion, creating a distinct style that’s both playful and high-quality, making it a standout in the streetwear and contemporary fashion scenes.

Why we stock it: By Parra stands out not only for its playful designs but also for its commitment to quality. The brand emphasizes using premium fabrics and detailed craftsmanship, ensuring that each item is both stylish and durable. Whether it’s a statement graphic tee or a cozy hoodie, By Parra is perfect for those who want to make an artistic statement through fashion while keeping things casual, comfortable, and fun.