Now one of the most sought-after streetwear brands of all time, Stüssy is a Californian skate/surf brand with an origin story that holds a laidback, free-spirited identity. Shawn Stüssy was inspired by his environment; growing up near California’s Laguna Beach, a famous spot popular amongst surfers and counterculture communities. Many streetwear brands owe their origins to the rise of Stüssy. One of the most famous links to the surf and skate label happened in New York with Supreme founder James Jebbia. As he launched what would become one of streetwear’s most iconic brands, Jebbia was working at Stüssy’s New York headquarters, which he helped open with Shawn himself. These days, it continues to be one of the most prominent youth labels, stocked in high street stores, streetwear boutiques, and department stores. The brand’s Stüssy Deluxe sub-label produces premium, higher-priced versions of its products, as well as premium collaborations with other brands. 

Why we stock it: Stüssy has continued to reach a place where few would question the brand’s continued relevance and staying power. Standing as an outfitter of the cool in multiple subcultures globally, with each collection and collaboration causing mass discussion and desire.