On (often called On Cloud or On Running) is a Swiss performance footwear and apparel company founded in Zurich in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti.  They developed CloudTec®, a patented cushioning system featuring hollow midsole chambers or "clouds" that compress upon impact to cushion the landing and then lock together to form a solid platform for a firm push-off. Coupled with a flexible thermoplastic plate called the Speedboard, it delivered a distinct "running on clouds" sensation.