At On, they believe incredible things happen when humans move. Being in motion taps into a place in the subconscious where inspiration lies. It's called the flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better. "Better" is achieved through continual experimentation. On believes progress lies in technological innovation. Experimenting better. From the humble garden hose stapled to the outsole of their first prototype – all the way to their ultimate vision of building a brighter future with fossil-free materials and circular systems. On’s goal is to make high-performance products with the lowest possible footprint – engineered for circularity, designed with preferred materials, using enhanced manufacturing methods and distribution models.

Why we stock it: Never being afraid to start again differently or break the mold. Dreaming up ground-breaking new ideas isn’t enough – they want to make them a physical reality. Today, their world-class team of scientists and technicians continue to cook up trailblazing innovations within the Zurich-based On Lab.