Amo is a contemporary denim brand known for its effortlessly cool, California-inspired aesthetic and commitment to high-quality craftsmanship. Founded in 2014 by designer and creative director, Kelly Urban, Amo focuses on creating timeless, flattering denim pieces with a modern twist. The brand draws from classic denim styles while adding a distinctive, laid-back yet polished touch, making it a favorite for those seeking versatile, elevated denim.

Why we stock it: Whether you're looking for the perfect pair of jeans or a denim jacket to add to your wardrobe, Amo delivers fashion-forward designs that capture the essence of laid-back, West Coast style with a sophisticated edge.