Helmut Lang is a fashion brand that defined a generation with its minimalist, avant-garde approach to design. Founded in 1986 by the Austrian designer Helmut Lang, the brand became an icon of the 1990s, pushing boundaries with its unique blend of high fashion and streetwear, and its focus on deconstruction, sleek lines, and a minimalist aesthetic. Lang was one of the first designers to embrace industrial, utilitarian influences in high fashion, incorporating raw materials like leather, denim, and metal into his collections.

Why we stock it: Under its current creative direction, Helmut Lang continues to embody a refined, modern sensibility while staying true to its heritage of subversive minimalism. The brand remains a favorite for those who appreciate high-end fashion that makes a statement through simplicity, quality, and unique design elements. Helmut Lang is for those who value intellectual and artistic expression in their clothing, opting for timeless pieces with a hint of rebellious spirit.