Rains is an outerwear lifestyle brand that blends a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. However, the brand is about a lot more than just keeping dry. Since the day they set out, Rains’ ultimate aim has been to put a contemporary spin on the traditional rubber raincoat. Constantly pushing the boundaries, Rains attempts to see how they can combine function and fashion to create pieces that feel timeless but also fresh and exciting. The brand’s explosive growth over the past six years is proof that they’re nailing it.

Why we stock it: With every collection, they set out to challenge traditional notions of rainwear and prove that even in wet weather there’s an opportunity to display your personal style.