This material is part of our Fabric of the Future initiative, set up in 2019 to research, develop and invest in innovative materials that are paving the way for the future of fashion. CIRCULOSE® is the branded dissolving pulp created by Renewcell that is made from 100% recycled textiles — such as worn-out cotton jeans and cotton production scraps. It is a Next Gen material with a high-quality look and feel that is used to make viscose, lyocell and other types of man-made cellulosic fibres. *The EU Fibre regulation allows only a selection of named and approved materials to be declared on the product/label. For legal reasons, the trademarked names for these Fabric innovations are not (yet) registered as a known fibre or input. This is what’s known as a ‘next-generation material’ and therefore it needs to be labelled in the composition differently.
